Erik
Art Director/Designer/UI/UX in Hamilton, Canada
I am an Art Director, based out of Hamilton, Ontario.
I specialize in brand identity and collateral, user interface and experience design and illustration.
I’ve spent the last number of years working in the pharmaceutical and health care space, and am currently available for freelance projects.
About
Creating things for the digital and physical world, and everything in between.
Contact
Projects
Hamilton based Framework Bicycles employed me to assist with their visual identity. The bikes are designed using CNC machines and an automated carbon fibre winding process that removes the human element - and error as they proudly tout - which inspired the visual approach.
Services provided include art direction, bike graphics, clothing, packaging, photography, social media and website.
RaDaR provides specialized testing focusing on cancer detection by using a liquid biopsy, which is a blood test that detects signs of cancerous tumors after diagnosis.
Tasked with building out the brand across various materials we created a web presence, eDetail aid, printed materials for patients and healthcare providers, along with a full trade show build out.
Obesity Atlas supplies healthcare providers with an interactive learning program that focuses on effective obesity management.
The platform is designed around a choose-you-own-adventure style game that creates engagement while navigating a complex and often mis-understood topic, allowing the healthcare provider to make selections reflecting current patient cases.
The platform allows the user to create a potential patient and navigate through their treatment journey while providing helpful touch-points and scenarios along the way.
Our client came to us with a simple enough problem. “Our users find value in the content we provide, but their overall experience is lacking.”
The outcome was a fully redesigned website that was visually engaging and easy to navigate, providing clear and concise content - after all the average user is someone who deals with ADHD - that resulted in a better user experience.
Side Projects
Just some stuff for fun, or sometimes for real.
Just some stuff for fun, or sometimes for real.
Unused concept.
Really excited about the work we've done so far with Framework, a new local bike company. Currently have some other bits for them in the works, looking forward to posting a full project later this year.
Work Experience
Education
UI Design course, covering everything from design basics, wireframing and prototyping, which culminates in a better understanding of user interface design.